Collaboration Technology Boosts Organizations, According to an Insight-sponsored Report by Harvard Business Review Analytic Services
The Large Majority Say These Tools Are Important to Reaching Their Business Goals
Seventy-six Percent Identify Increased Productivity as a Result of These Solutions
The positive impact of collaboration technology, such as instant messaging, office applications, videoconferencing, smartphones and email, among many others, can notably improve an organization's operational efficiency and competitiveness. In fact, the survey found that 79 percent said greater efficiency is an extremely valuable business result of collaboration tools, followed by:
- Increased productivity (76 percent)
- Better business decisions (69 percent)
- Higher levels of innovation (63 percent)
- Faster time to market (58 percent)
- Reduced travel expenses (57 percent)
- Increased sales (52 percent)
Despite the understood benefits, organizations have struggled with some aspects of collaboration tools, such as the inability to include contractors, consultants and other nonemployees (46 percent), complicated set up (40 percent) and difficulty of use (31 percent).
"To mitigate these challenges, companies
innovating in the space have continued to evolve these tools and technologies. We are seeing the proliferation of both new and next generation technologies specifically designed with simplicity and the non-tech end-user in mind. This will help ensure that your employees use them and that they generate their promised return on investment," said
Lead from the top down
In order to build a collaborative and competitive workplace, C-level executives must lead the charge. The survey results revealed that these expectations aren't quite met. While sixty-six percent agree that their collaborative culture needs to be led by C-level executives, only 50 percent believe their executives are modeling this behavior.
"As with any organizational change, buy in from and leadership by the senior team is an imperative. They not only need to make a commitment in terms of investment, but also commit to using the tools themselves. For example, if your organization has employees all over the world, and having face-to-face interactions is important to the workplace culture, then videoconferencing should be a standard. This can also reduce the need for travel and its associated expenses, underscoring how adoption of these tools can have a clear ROI both in terms of culture and cost," said Fink.
This was an email survey. A total of 421 respondents were drawn from the
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TIFFANY BOLTON Insight EnterprisesTEL. (480) 333-3469 EMAIL: TIFFANY.BOLTON@INSIGHT.COM ARIEL KOUVARAS Sloane & CompanyTEL. (212) 446-1884 EMAIL: AKOUVARAS@SLOANEPR.COM
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